Let’s say this, in the Russian World Cup, except for the football team in China, basically everything else went…” Such as a total of $835 million US dollars in advertising by Chinese sponsors, etc.

Chinese Sponsors in World Cup 2018   |   世界杯上的中国赞助


English Words:                 Chinese Sponsors in 2018 World Cup

Chinese Pinyin:                2018 Shì Jiè Bēi Shàng De Zhōng Guó Zàn Zhù

Mandarin Chinese:              2018年世界杯上的中国赞助

Similar Chinese Words:  

        中国品牌 (Zhōng Guó Pǐn Pái) |  Chinese Brands   
 
        中国企业 (Zhōng Guó Qǐ Yè) |  Chinese Enterprises / Companies / Firms
        
        中国广告 (Zhōng Guó Guǎng Gào) |  Chinese Advertisements 

Chinese Sponsors in World Cup 2018 Russia

What is it?

What are “Chinese Sponsors” in World Cup 2018?

In FIFA World Cup 2018 in Russia, many familiar Chinese brands can be seen on the court. According to FIFA’s financial documents, of the 20 all-level sponsors for World Cup 2018,  a total of 7 sponsors are from Chinese companies, accounting for almost one-third sponsorship. These 7 Chinese sponsors are Dalian Wanda Group, China Mengniu Dairy, Hisense Electronics, Vivo Mobiles, Yadea Electric Vehicles, DiKing Menswear, and Zhidian Yijing Virtual Reality Technology. However, in the last World Cup in Brazil 2014, there was only one Chinese sponsor, namely Yingli Energy.

2018年的俄罗斯世界杯上,球场上能看到很多熟悉的中国品牌。根据国际足联的财务文件,在本届世界杯的20家各级别赞助商中,一共有7家是来自中国公司,中国赞助占比近乎三分之一。这七家企业分别为:万达、蒙牛、海信、vivo、雅迪、帝牌、指点艺境。而在上一届2014年巴西世界杯上,来自中国的赞助商还仅仅只有一个,即英利能源。

 

 

The sponsorship is always the main income for the World Cup. Their sponsors are usually divided into three levels:

Level-1 Sponsorship — — FIFA Partners, starting at the US $120 million. These sponsors can enjoy all advertising priority and marketing priority, and use the FIFA logo for 8 years. The Chinese sponsor in this level includes China’s Dalian Wanda, etc.

Level-2 Sponsorship — — FIFA Official Sponsors of this World Cup, starting from the US $68 million. They can enjoy the sponsorship rights directly in this 2018 World Cup in Russia and use the FIFA logo for 4 years. The Chinese sponsors in this level include Hisense, Vivo, Mengniu, etc.

Level-3 Sponsorship — — World Cup’s regional supporters, starting at the US $20 million. This level includes Chinese sponsors like Yadea Electric Vehicles, DiKing Menswear, Zhidian Yijing Virtual Reality Technology, etc.

企业赞助通常都是世界杯收入的主要来源。这些赞助商分为三个级别:

①第一级是国际足联合作伙伴,金额1.2亿美元起,赞助商可享受国际足联旗下所有赛事的全部广告权与营销权,使用国际足联标识8年。这包括中国万达等等;

②二级赞助商。这是本届世界杯的官方赞助商。金额6800万美元起,享有与本届世界杯直接相关的赞助商权益,使用国际足联标识4年。这包括海信,Vivo和蒙牛等;

③第三级为世界杯区域赞助商,金额2000万美元起。这包括雅迪、帝牌、指点艺境等。

 



 

What it means to Chinese?

What it means to Chinese People?

According to market research agency Zenith’s statistics, the World Cup 2018 has received a total of 2.4 billion sponsorship fees, of which Chinese sponsors have contributed $835 million US dollars in advertising, the United States sponsors with $400 million US dollars, and Russia with $64 million US dollars. It means that the amount from Chinese companies’ sponsorship has exceeded one-third of the total. The New York Times estimated that FIFA’ revenue in the World Cup 2018 will be 10% more than expected, due to the participation of Chinese enterprises’ sponsorship.

根据Zenith的数据,2018年世界杯总计收获24亿赞助费,其中中国企业贡献了8.35亿美元,美国4亿美元,俄罗斯6400万美元,也就是说中国企业提供的赞助金额超过了总金额的三分之一。据纽约时报分析,由于2018年世界杯中多家中国赞助商的加入,使得国际足联FIFA在今年的世界杯收入,或将比预期超出10%

 

 

In addition to seven Chinese sponsors for the 2018 World Cup, there are 100 thousand crayfishes and over 100,000 Chinese Football fans, have rushed to Russia. Most of the football equips and mascots are also made in China. That’s to say, there are full of “Chinese elements” in Russia’s 2018 World Cup, although no China Football team join in there.

除了7家中国赞助商外,还有10万只小龙虾、超10万中国球迷,纷纷赶赴俄罗斯。无数比赛用具和吉祥物也几乎都是中国制造。虽然在2018年俄罗斯世界杯上没有中国国足的身影,却处处充满了“中国元素”。

 

 

That’s why many Chinese fans talked for fun that apart from the football team in China, they did not go to the World Cup in Russia, and everything else went.

正因如此,不少中国粉丝开玩笑道“中国除了足球队没去,基本上其他都去了。”

 

 

More Stories To be Continued…

 

 

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